Nemours Time Square

Time magazine recently listed America’s Most Stressful Jobs. Confirming previous studies, they said “Event Coordinator” ranked among the Most Stressful, right up there with Firefighter, Military Personnel and Police Officer. (Really.)

 

Events aren’t easy. It’s OK to ask for help.

 

If you decide to go it alone, here are some Glickman Productions Event Tips to help guide you to an awesome event:

 

  • Considering a “green” venue for your next event? Great, but be sure the houselights are fully dimmable. Some energy-efficient lights aren’t.

 

  • Use headset mics rather than lavalieres for your presenters. When they turn their head while talking (and they will), you’ll still be able to hear them clearly.

 

  • Senior executives and VIPs often decline the suggestion to rehearse, but always retain time in the schedule for it… JIC.

 

  • A handheld IMAG camera with a skilled operator is worth its weight in gold at practically any large event.

 

  • Always conduct at least a portion of your rehearsal at full volume. It’s the only way to ensure your audio will work as planned.

 

  • Sky Lanterns are beautiful, but they're also illegal in many states. Check first.

 

  • Need to change part of your event onsite? Tell the Stage Manager—always your best bet to disseminate info.

 

  • While it may seem repetitive and cliché, starting your announcements with “Ladies & Gentlemen” will get your attendees’ attention.

 

  • Always fade the BGM before hitting the IR to roll a VOG.

 

  • Always explain industry jargon rather than sounding like a know-it-all. (BGM = Background Music; IR = Instant Replay Machine for Music Cues; VOG = Voice of God for Announcements)

 

  • Never underestimate the power of a surprise ending to enthrall your audience. Then sit back and let the viral buzz begin.

 

  • To achieve shake-free camera shots, place stanchions around your video camera platforms to keep attendees at a distance.

 

  • For the smoothest show, let the production company walk your CEO or star through the show flow. Comfort levels skyrocket.

 

  • For crucial show communication, build in double redundancy (e.g. ClearCom; 2-Way Radios; Hand Signals). Some day, it'll save you.

 

  • Always attend rehearsals. It may not be convenient, but you’ll be able to walk away with peace of mind—or you can provide needed advice.

 

  • Want your big event archived? Hire 2 videographers and 2 photographers. That way, if something goes awry with one of them, you’re covered.

 

  • If you need to use Keynote or PPT, limit each slide to 3 bullets. It helps with readability, comprehension and engagement (i.e. keeping people awake).

 

  • Is your client writing a program script? Save time by giving them this simple Intro Template: “Please welcome the (Title), (Name).”

 

  • Want something at your event to happen on cue? Cue it. Talent or presenters who say they can “cue themselves” often miss it.

 

  • Ask a presenter where they plan to walk. Simple question, but if they walk in front of audio speakers, you’ll need to know that.

 

  • Moving lights are a great show enhancer, but be sure they don’t land and lock in a guest’s eyes. It’s less than enlightening.

 

  • Using atmosphere talent for an event? Choose carefully between those who create queue lines and those who don’t. Queues need attention.

 

  • Do a sound check with everyone who will be speaking. We’ve seen big burly guys talk like Mike Tyson. Good to know in advance.

 

  • Scouting ballrooms? Make sure the houselights have a remote. Some older properties don’t, which can really hinder an event.

 

  • To have your handheld video camera ops blend into the scene, costume them like the performers or attendees around them.

 

  • Always conduct a true dress rehearsal. Don’t wait until the show to discover that Nathan can’t actually change costumes in 7 seconds.

 

  • When syncing any video content to music, know that sync licensing has become a major and expensive factor. Do your homework first.

 

  • When your event ends, tell the audience it has ended. Even a Thanks/Goodbye VOG works. Otherwise, they’ll often remain, wondering what’s next.

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